Users will soon have a new feature that allows them to reduce the amount of AI-made content appearing in their timelines. This move comes as the platform revealed that it now features over 1 billion AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread release. This development coincides with a surge in content created by AI, spurred by new content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing content creators on another major platform primarily display content made by AI. A significant portion of this content is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is frequently illogical or surreal.
“We know from our community that many people enjoy content produced via AI tools, from AI artwork to science explainers, and we aim to give people the ability to adjust the amount of that, according to their own choices,” stated a spokesperson.
Scale of AI Content
The platform announced that there are presently 1.3bn videos on its app identified as made with AI. In total, in excess of 100 m pieces of content are added to the service daily, making AI content a limited part of its overall inventory.
User Control Features
Users will be capable of reduce or increase the volume of AI content they see by using the topic control setting in the platform and choosing AI-made media. Additional categories that currently be controlled under the setting encompass politics, clothing, aesthetics, and dance.
Content Labeling and Policies
The platform’s guidelines oblige creators to label convincing artificially created content, and it bans dangerous fake videos of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be taken down under its terms of service.
Furthermore, the platform will now attach an artificially created label to content created with its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This action is intended to help prevent users from attempting to evade the labeling process.
AI Literacy Programs
The platform is additionally introducing a $2m educational fund for professionals and groups to create informative material about using AI responsibly. This project will benefit non-profit groups focused on teaching computer science.
Moderation Strategy
The platform has defended its content review process, during controversy over plans to lay off numerous review team members in the UK. TikTok is planning to cut hundreds of positions in its content moderation department in the UK capital, with trade unions and online safety experts voicing alarm that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would continue to be important, but artificial intelligence can shield workers by removing the most distressing content prior to it is viewed by staff. The company reported a notable drop in explicit and harmful content seen by safety staff over the past year due to reliance on its AI tools.
“We think that it’s essential to combine humans and technology to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
